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Tag: branding process

July 26, 2023July 26, 2023 Michael Van Ausdeln Blog Banks, brand naming, brand strategy, branding process

Building a powerful brand from scratch – An exercise

Building a powerful brand from scratch – An exercise

Let’s make up a brand. Yes, build a brand from scratch. Because you may not really have one. Oh, you may have

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June 28, 2021June 28, 2021 Michael Van Ausdeln Blog branding process, rebranding

A rebranding process to win – the 4 steps

A rebranding process to win – the 4 steps

Follow these 4 steps for a successful rebranding process and audiences will covet your brand and feel incomplete without it.

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