I’ve been helping brands win for decades, always finding the highest emotional intensity that sways target audiences. My experience spans nearly all industries, including medical devices, insurance, fast food chains, textiles, banks and many more.
But as you might have read elsewhere on this site, industry experience is overrated. Too often, that leads to similar messaging as your competitors. That’s no way to create preference.
Work with a brand consultant who’s experienced in developing brand strategy that creates preference. Clients will feel proud of your brand.
My curious nature began as a sportswriter in the wild west of Alaska, writing for the three-time Pulitzer Prize-winning The Anchorage Daily News for nearly a decade.
From then on, I worked for advertising and branding agencies in both Alaska and North Carolina where Fortune 500 companies like British Petroleum, International Paper and Medtronic served as clients. You can learn more about me on LinkedIn.
As a brand consultant, I work either through agencies or direct to the client. For example, I currently serve as a Senior Brand Strategist for web design firm eDesign Interactive as Senior Brand Strategist on a contractual basis. You can learn more about the projects I’ve led brand strategy for their clients here.
If you’re an agency or a struggling brand that needs a little help, feel free to contact me to chat.