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Greensboro, NC
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Michael Van Ausdeln
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The truth about branding, both great and awful. Here you learn what really works.
Building a powerful brand from scratch – An exercise
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Creating a brand website with strategy: An update
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Outside-in marketing: A rarity
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4 Hazardous Branding Traps for Banks
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The strangest TV spot: Bud Light Seltzer
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Brand positioning: It is about who you aren’t for
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Why brand identity is not enough for you
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Losing customers: The crucial importance of brand consistency
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Don’t overthink it: Ad marketers going bad
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The four most crucial brand research steps
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