Marketing cliches
Ever wonder why so much marketing is ignored? Because many brands simply play it safe, falling back on marketing cliches. Here’s an
Author: Michael Van Ausdeln
A 20-year veteran of the branding wars, Michael improves brands from companies both big and small. The focus is always on being different and better than your competition. Because, otherwise, you don't offer a true choice.
If you need help with your brand and marketing, look nowhere else. And read on.
Branding to win now
The truth in branding is that few actually get it right. A few do, of course. But branding to win now is