Meet Visa brand: Being half-pregnant
The new Meet Visa brand campaign is just that. A campaign. If Visa really wanted to signify a change, it wouldn’t have gotten only half-pregnant.
Author: Michael Van Ausdeln
A 20-year veteran of the branding wars, Michael improves brands from companies both big and small. The focus is always on being different and better than your competition. Because, otherwise, you don't offer a true choice.
If you need help with your brand and marketing, look nowhere else. And read on.
What significant tech trends say about us
The important tech trends here to stay give customers more control. The iPhone and Netflix started it. Now brands must consider who’s really in charge.
How brands win back – a staffing shortage
In a staffing shortage? Remember this. Really great brands attract and keep employees by giving them a true mission. Here’s how to do just that.
Fox Weather: Weather heats up
The weather game is heating up, no pun intended. Introducing Fox Weather. What will it look like and what does it say about brand positioning?
Grim Northwest heat: Do you believe now?
The Northwest heat signifies the coming dangers from climate change. What do people believe to keep ignoring it? And how can they become to believe it?
A rebranding process to win – the 4 steps
Follow these 4 steps for a successful rebranding process and audiences will covet your brand and feel incomplete without it.
Bank branding to win: The one way
Successful bank branding rarely comes easy. And there’s a simple reason for that: People hate banks. A few strategies to consider and others to discount.
Brand onboarding to win now
Brand onboarding should only aim to affect your bottom line. Here are the steps to make onboarding inspiring and meaningful. A new way to win.
Fixing the NCAA brand problem
The NCAA brand badly needs repair after taking another blow to its image with today’s Supreme Court ruling. Here are the steps it needs to take.
Wet Teddy Bears
The Wet Teddy Bears spot for Liberty Mutual irritates but for less obvious reasons. Where’s the brand?